SALISBURY — Now through July 26, Food Lion is giving one customer at every store, every day, the opportunity to win up to $100 in free groceries during the grocer’s “Grocery Giveaway” event.

More than 15,000 winning customers will see immediate savings of up to $100, not to exceed their grocery bill, at checkout, through this “pay it forward” program.

To enter, customers simply buy any five participating items in one transaction and scan their MVP card at checkout. Participating items are clearly tagged on store shelves and can also be found at www.foodlion.com/grocerygiveaway.

The promotion is running at all participating Food Lion stores. A free method to enter without making a purchase is also available. For more information, as well as the official rules, visit www.foodlion.com/grocerygiveaway.