Miller Davis Inc., a Salisbury-based advertising and public relations firm, has produced a billboard campaign featuring NASCAR driver Dale Earnhardt Jr. promoting North Carolina’s “Move Over” law.
The campaign is designed to generate awareness for the safety of N.C. Highway Patrol troopers and emergency personnel who work the state’s highways.
Adams Outdoor is donating space on 16 billboards throughout the greater Charlotte region for several weeks this summer. Non-profit partners on this project include Families for Roadside Safety, the North Carolina State Firemen’s Association and AAA of The Carolinas Foundation for Traffic Safety.
The likeness of Dale Earnhardt Jr. is used with the permission of Hendrick Motorsports and JR Motorsports. Also appearing in the campaign is Ann Coffey with Cabarrus County EMS; Buddy Miller, a city of Salisbury fire captain; and Garrett Barger, a state Highway Patrol sergeant.
“This is an issue that is very personal to a few of our employees,” said Mike Miller, president of Miller Davis.
“The highway patrolman in the billboard is the son of our production manager and former fireman, Randall Barger, and the board was designed by Sam Morgan, the former fire chief of Spencer.”
In January 2002, the state’s Move Over law took effect, requiring motorists, if they can safely do so, to move one lane away from any law enforcement or other emergency vehicle that is on the side of the highway.
Effective July 1, 2006, fines increased to $250, along with the possibility of being charged with a felony if a collision occurs that results in serious injury or death.
More information about North Carolina’s Move Over Law can be found at www.nccrimecontrol.org.
More information on Miller Davis can be found at www.millerdavisagency.com