People needed for filming of TV commercial Friday

Published 12:00 am Wednesday, December 2, 2009

Miller Davis Agency, a Salisbury-based advertising and public relations firm is filming a television commercial at the Salisbury Mall, Friday beginning at noon.
The commercial will feature a product that is a home office or workplace accessory and the public is invited to play a role in the filming.
“We are looking for people of all shapes and sizes to come out and experience this product while being filmed,” said Mike Miller, president of Miller Davis. “Especially those who may spend a lot of time on the computer.”
According to Miller, the creative concept for the commercial calls for a “mall-intercept” setting, often used in advertising to capture a person’s first reaction to a product.
Anyone who is interested in being a part of the commercial should check in at the Salisbury Mall near the entrance to the former Goody’s store. The first 25 people will receive one of the advertised products for free, and if they are actually chosen by the producers to be in the commercial, they will receive $100.