SALISBURY — Cheerwine, which promotes itself as a legendary soft drink of the South, will have representatives in Salisbury this week who are part of their grassroots movement to shine a spotlight on local legends worthy of nationwide acclaim.

While in the area Friday and Saturday, this “Local Legends, National Treasures” effort will “discover and celebrate Salisbury’s legendary places and people that are truly authentic, independent and unduplicated,” a company press release said.

The visit to Salisbury wraps up a Cheerwine-inspired tour of the Southeast that took in seven states during the past 13 weeks, beginning with Alabama in late April.

“For more than three months, we have celebrated community — those cities and towns across the South and the people, places and events that give them their unique character,” said Tom Barbitta, Cheerwine senior vice president of marketing and sales. “Cheerwine is a brand of the people, we are the ‘little guy’ in the soft drink world, and so we’re excited to champion other ‘little guys’ as we set off on our mission — Local Legends, National Treasures.

“It is only right for us to close this wonderful adventure in Salisbury — home of Cheerwine.”

Bo Stevenson serves as the “Legend Hunter,” and he will be in Salisbury Friday and Saturday “in search of amazing local people and places,” Cheerwine said. Stevenson will share many of his most interesting local discoveries in a series of webisodes on social and digital media.

Cheerwine is encouraging people in the Salisbury area to assist Stevenson by visiting cheerwine.com/locallegends and nominating cherished local individuals, institutions and traditions as Local Legends, National Treasures.

Visitors to the site can also vote for those most deserving of “legend” status, or discover must-see treasures for their next road trip. Fans of local legends also can post their nominations to Facebook, Twitter or Instagram using the hashtag #cheerwinelocallegend.

“I’m honored to be Cheerwine’s face and voice as we look to uncover local legends,” Stevenson said.

“America is a nation of local treasures—legendary people, places, products and other experiences that reflect our love for the authentic, the independent spirit and the truly unique.

“The Local Legends movement celebrates one-of-a-kind local treasures that may be almost unknown but that deserve the national attention our movement generates.”

This summer Stevenson has visited “Local Legends” in Birmingham, Montgomery and Mobile, Ala.; Jackson, Miss.; Nashville, Memphis and Knoxville, Tenn.; Louisville, Ky.; and the Triangle, Triad, Asheville and Charlotte in North Carolina.

Along the way, Stevenson has recognized barbecue joints, breakfast spots and lunch counters. He also checked out up-and-coming bands at local music venues and discovered countless other local legends, Cheerwine says.