Camp Hill, Pa. — In the spirit of the season, local Rite Aid associates recognized the Nazareth Children’s Home, the local KidCents charity, with a $10,000 donation for participating in The Rite Aid Foundation’s Big Hearts Give Challenge.

The special challenge was designed by The Rite Aid Foundation to help KidCents charities raise awareness, grow their donor network and earn additional funds for their organization. In all, The Rite Aid Foundation’s KidCents program will donate a total of $1,597,500 to 182 KidCents charities.

The check presentation took place on Tuesday, Feb. 16 at the Rite Aid pharmacy located at 508 Hwy. 29 N. in China Grove.

“Our Big Hearts Give Challenge was a fun way for KidCents charities to earn a donation for their organization while raising awareness about the valuable work they are doing and expanding their donor network,” said Rite Aid CEO of store and President of Rite Aid Corporation Ken Martindale, who also serves as president of The Rite Aid Foundation. “The Rite Aid Foundation looks forward to developing other unique opportunities through our KidCents program to help our partner charities raise much-needed funds, so that they can continue making a difference in the lives of the children they serve.”

KidCents was developed by The Rite Aid Foundation to provide Rite Aid customers an opportunity to do even more to help the kids in the communities Rite Aid serves. Through KidCents, members of Rite Aid’s wellness+ with Plenti program can round up their in-store or online purchases to the nearest dollar and give their change to one of more than 300 nonprofit organizations focused on improving the health and wellbeing of children.

To participate, Rite Aid customers can sign into their wellness+ account at www.kidcents.com and review the profiles of approved KidCents charities they can choose to support. Each charity profile features information about the organization and the services it provides as well as stories of those helped by the organization. Once a charity is selected, the next time the customer shops at Rite Aid, their purchase will be rounded up to the nearest dollar and their change will be designated to their selected charity.

Nonprofit organizations interested in participating in The Rite Aid Foundation’s KidCents program can visit www.kidcents.com/apply to submit an application. To be eligible, an organization must be classified as exempt from federal tax under section 501(c)(3) of the Internal Revenue Service Code and meet the KidCents program guidelines. For more information, visit www.kidcents.com.

Since its inception in 2001, The Rite Aid Foundation has awarded nearly $21 million to nonprofit organizations. Additionally, Rite Aid, through the efforts of its customers, supplier partners and associates, has also raised more than $75 million for Children’s Miracle Network Hospitals across the country since 1994.