SALISBURY — The Hispanic Coalition will host a celebration of Spanish and Latin American culture this weekend.

La Fiesta de Rowan will be from noon to 5 p.m. Saturday at the Bell Tower Green lot at Jackson and Church streets.

It will include dancing, food vendors and booths at a family-friendly event. The theme is education, and the festival will support scholarships for local college students.

“We want to make it community-inclusive,” said Liliana Spears, one of the organizers.

Mayor Al Heggins and a Rowan County commissioner will speak at La Fiesta.

Information about the November election and how to register to vote will be available. The police and fire departments will be represented.

The festival is scheduled after the Livingstone College homecoming parade, which Spears said is an advantage.

“They’ll see us setting up,” Spears said. “There’s a lot of activity. We’re together at the same time.”

Spears said the Hispanic Coalition is expecting at least 400 people representing 19 Hispanic and Latin American countries to attend.