SALISBURY — Paula Bohland, owner and founder of Maven Soul, opened her business in 2016 with the goal of helping others achieve their goals.

Her business provides clients with step-by-step plans to build revenue and be successful.

Bohland focuses on five key points to help her clients: clarify their direction; strategizing actions; upgrading their skills; optimizing their environment; and mastering their psychology.

“I’m a business growth coach, and I focus on helping businesses double to ‘10 times’ their income all while learning how to work less and make money. And my clients enjoy their life more,” Bohland said.

She said her greatest joy is seeing people attain their goals.

“I want to help people and want to see them succeed. I truly believe that everyone needs a coach,” she said.

Bohland aims to have her clients create a clear vision for their business, narrowing the type of income they want to make, and pinpointing specific strategies relating to personal goals and their work schedule.

Bohland’s six-month to one-year business coaching program aims to find ways her clients can succeed by posing questions about how many hours clients want to work, what success means to them, how they work best, and what will leave them feeling fulfilled as a person.

“With one of my clients, it is very important for her to be with her grandchildren. We’re working with her as to adjusting her schedule to have specific days off,” said Bohland.

She coaches other women to help them become business growth coaches themselves.

“Coaching is one of those things that I think people are born doing,” Bohland said. “I’ve always been that person people came to for advice and people came to for ideas. I’ve always been the idea person.”

“I knew I had tools to help someone rethink their career and tools to help someone not be stressed out as an entrepreneur,” she said.

Bohland comes from a family of entrepreneurs.

“I always saw how you could have freedom through entrepreneurship,” Bohland said.

Her mother, Helen Bohland, 86, sells jewelry.

Bohland’s previous work has tied into her current role. She was executive director of Downtown Salisbury Inc. She was a psychology major and received her master’s degree in social work from the University of North Carolina at Chapel Hill.

Client Theresa Pitner said Bohland’s strategies have helped her.

“I knew what I wanted, and I wanted to take it to the next level. And Paula helped me do that,” said Pitner, owner of Understanding Your Dog, a dog training service.

“She made me sets goals and made me think what is it that I exactly want. It was just amazing the tools that she gave me and how far I could go,” Pitner said.