KANNAPOLIS – In preparation for the first season in downtown Kannapolis, the Cannon Ballers minor league baseball team have elevated its operations with additions in the front office.

The growth of the staff includes the development of specialized roles for ticket sales and retail operations.

“Elevating the fan experience is the core of our focus this off season,” general manager Matt Millward said. “The flourishing backgrounds of these three newcomers allow us to make significant strides as we approach our inaugural season at the Kannapolis Sports and Entertainment Venue.”

As fans enter the ballpark gates, they can anticipate a welcome from Jake Brewer, the “Ticket Leprechaun.”

Brewer’s role will include overseeing the ticket operation and other contributions to enhance a fan-driven experience.

A native of Franklin, he joins the Kannapolis staff after six seasons with the Gastonia Grizzlies, where he introduced the Ticket Leprechaun and was ultimately promoted to assistant general manager. Brewer was also a part of Fans First Entertainment and assisted with the launch of the Savannah Bananas.

“I’m excited to be a part of everything the Cannon Ballers are going to bring to minor league baseball,” Brewer said. “With an exciting new identity and first-class family venue, I look forward to making each Cannon Ballers game a truly unique experience. Within moments of meeting the Ticket Leprechaun, fans will quickly notice our commitment to creating a fun, unique and welcoming environment.”