SALISBURY — Downtown’s Holiday Night Out will be held from 5 to 9 p.m. Friday on East Fisher Street.

“Holiday Night Out is not only an evening full of fun and laughter but it is the start to the holiday season,” said LaToya Price, marketing and events coordinator with Downtown Salisbury Inc. “The shopping and the extended hours do not just stop on Holiday Night Out/Black Friday.”

Guests are encouraged to take part in Small Business Saturday, when Downtown Salisbury encourages residents to “shop local.”

“Holiday Night Out is more than just about the activities,” Price said. “Each year, this event happens on Black Friday, and it is the biggest shopping night of the year. For some of our downtown shops, boutiques and restaurants, it could be the busiest night of the year.”

Black Friday weekend is the perfect time, but not the only time, for holiday shopping but also to spread holiday cheer, said Price.

“I enjoy all of our downtown shops, boutiques, restaurants and can’t wait to do my holiday shopping,” Price said. “Not being an official resident of Salisbury, I believe in supporting where I work. Last year, I bought all of my Christmas presents for my cousins here in Salisbury.”

Price said this year she has asked some of her family to come visit. Downtown shops, boutiques and restaurants stay open later offering “some of the best options for that perfect little gift.”

There will be free horse and carriage rides, crafts, games, snowball fights and live music by Colton Sherrill.

“Mean Mug will be on site selling hot cocoa, and our two local breweries will be selling some of their top-notch beer and wine,” she said.

Price said the fun will continue throughout downtown with the Victorian Voices and Salisbury Rowan Choral Society “strolling the streets caroling and spreading holiday cheer.”

For more information about Holiday Night Out and other events, contact Downtown Salisbury at 704-637-7814.