• 70°

Cheers: New Sarum donates $6,000 to COVID-19 relief with relaunch of Cheerwine Lager

By Natalie Anderson
natalie.anderson@salisburypost.com

SALISBURY — A line of hundreds wrapped around the block at New Sarum Brewing on a sunny Friday in downtown Salisbury, with everyone waiting to get their hands on a batch of the popular Cheerwine Lager.

And the cherry on top was a $4 donation to the Rowan County United Way COVID-19 Relief Fund for every six-pack sold.

New Sarum Brewing, located at 109 N Lee St., sold 400 cases of 12-ounce cans in just three hours, and finished the sales with $6,000 to donate to the county’s COVID-19 relief fund.

Due to such high demand for the brew, planning for another release of the lager began days after the virtual Cheerwine Festival on May 16. That release included 1,100 crowlers, totaling eight barrels of beer, which was twice the amount concocted for last year’s Cheerwine Festival. As the demand has continued to grow, Friday’s batch of 30 barrels was almost three times more than the last batch.

The Cheerwine Lager also involves another local brand just right down the road; the drink includes Carolina Malthouse malt, which is used exclusively for all lagers at New Sarum, said New Sarum co-owner and brewmaster Andy Maben. The lager includes cascade hops, used in American brews, and German yeast, making the popular brew a hybrid American-German lager with Cheerwine syrup.

While ales can be concocted in 14-18 days, lagers take up to six weeks, which makes releasing more Cheerwine beer difficult, as New Sarum isn’t “just getting Cheerwine syrup and adding it to the beer,” Maben said.

Using local ingredients is important to New Sarum, and so is keeping money in the community.

“We have the ability to try and help out as much as we can,” Maben said as he was on his way to Patterson Farm for strawberries that’ll be used in a future brew. “We’re a community-driven brewery. It’s super cool to be able to team up with other like-minded individuals.”

Maben said the brewery serves as a vehicle to help others in the community.

A previous initiative from New Sarum was the selling of “RoCo Strong” T-shirts in early April, which amounted to a $3,000 donation to the county COVID-19 relief fund. After Friday’s batch, the brewery will have donated almost $10,000 to helping with the pandemic here in the community.

Maben said Friday’s Cheerwine lager release should have, hopefully, given people a little bit of relief with everything going on right now. On the brewery’s Facebook announcement of the re-release, one of the “house rules” was to be kind to each other. By that, Maben said, New Sarum asked community members to do their part in controlling the spread of COVID-19 and to just be nice to others, especially with all the tension being experienced across the nation at this time.

“It should be a fun experience,” Maben said. “And if that doesn’t bring people together, then I don’t know what will. If you can’t be kind, then what are we doing?”

Contact reporter Natalie Anderson at 704-797-4246.

Comments

Local

Passion Project: Local volunteers send mountain bikes to new heights at Salisbury Community Park

Sports

NC3 baseball: Rising star is in the Driver’s seat

Letters

Letter: City, county should have contest for Fame replacement

Editorials

Laurels: More progress to make on Census response

Letters

Letter: America conceived, not yet attained, is best hope

Letters

Letter: Cummings story was a good one

Coronavirus

NC still lacks plan for regular mass testing in nursing homes

Letters

Letter: With God’s help, we’re better than a lot

Education

Rowan-Salisbury Schools opts not to preemptively suspend sports practice

Business

Commissioners allot COVID-19 funds for municipalities, vote to hire temporary accountant

Coronavirus

Rowan County follows state in trends on hospitalization disparity

Crime

Man faces litany of charges after burglary

Local

County announces cancellation of Autumn Jubilee

Crime

Masks, AC unit stolen from COVID-19 testing site.

Crime

Abandoned car found riddled with bullets near East Spencer

Sports

NC3 baseball: Ward-led Warriors edge Rowan

Elections

Political Notebook: Republican candidates stump for votes during NC GOP convention

Ask Us

Ask us: Will West Innes Street median follow Confederate monument’s removal?

Sports

PGA scores

Sports

NASCAR: Quaker State 400 results

Sports

NC3 baseball: Schedule, scores, standings (updated through Sunday)

Sports

Rowan Amateur golf: Qualifying scores, still in progress

News

21 injured in fire aboard ship at Naval Base San Diego

News

Fiery car crash in Gaston leaves 3 men dead