SALISBURY — As the college basketball season opens, the Food Lion Feeds Score to Give More program will bring together 50 collegiate basketball programs, including 14 women’s teams.

Salisbury-based colleges Catawba and Livingstone both participate.

Through this collaboration, Food Lion Feeds will help provide 100 meals (up to 30,000 meals per team) for every free throw made. This innovative partnership benefits each school’s campus food pantry or affiliated Feeding America partner food bank where each college is located. It also raises awareness to alleviate hunger and help nourish neighbors. Since 2019, Food Lion Feeds has donated more than 4.9 million meals through the combination of regular season and tournament free throws made by players. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves. 

“At Food Lion, we care for the towns and cities we serve because we know our neighbors, including college students, count on us every day,” Food Lion Feeds Manager Kevin Durkee said. “Hunger relief is a top priority. By supporting our colleges and partner food banks through this program, we increase their access to nutritious food and set them up for success in life.”

The Score to Give More campaign is one of many efforts Food Lion Feeds leads in partnership with college campuses. In addition to this collegiate effort, Food Lion Feeds also teams up with universities for its Sack to Give Back campaign, providing 1,000 meals (up to 30,000 meals per school) for every quarterback sack made by the participating institution.

Through Food Lion Feeds, Food Lion has helped to provide more than 1.2 billion meals to individuals and families since 2014 and has committed to donate 1.5 billion meals by 2025. For more information on Food Lion Feeds’ commitment to ending hunger, go to foodlion.com/feeds.