GREENSBORO — Biscuitville, known for its Southern-style breakfast, has unveiled an updated logo and announced plans for store renovations and a lunch menu.
Biscuitville, which turns 50 in 2016, plans to add restaurants at locations like universities and airports. The company says it will launch drive-through only stores and a “mobile food vehicle” in North Carolina and Virginia.
Chef Andrew Hunter, who develops food products for Wolfgang Puck Worldwide, helped create the company’s new lunch concept. After months of experimenting, Hunter’s menu of “sophisticated comfort food” includes sandwiches and side items made from fresh, locally-sourced ingredients when possible.
The company will launch lunch March 31 at the High Point Road location in Greensboro, followed by all other Greensboro locations in May. A full rollout to all Biscuitville stores will be complete by late summer.
To help develop the company’s new “fresh southern” brand, Biscuitville partnered with the marketing communications company ShapiroWalker Design. ShapiroWalker crafted the final designs for Biscuitville’s logo, signage and packaging that give the brand an updated, fresh look.
The new signage, together with the planned interior and exterior renovations to the restaurants, reflect Biscuitville’s commitment to Southern hospitality by creating an atmosphere and experience that is welcoming and makes guests feel like family.
“As Biscuitville prepares for its 50th anniversary in 2016, it was the ideal time to give our brand and restaurants a fresh, Southern-inspired, modern look and feel,” said Kathie Niven, chief brand officer at Biscuitville. “These changes allow the company to remain true to our core values, all while enhancing customers’ experiences, and strengthening the emotional connection between Biscuitville and a new generation of valued guests.”
Biscuitville is a family-owned company headquartered in Greensboro and founded in 1966 when owner Maurice Jennings opened two restaurants in Burlington. Salisbury has one Biscuitville at 515 Jake Alexander Blvd W.