City of Salisbury

SALISBURY — To commemorate the launch of Cheerwine’s second century, the city and Cheerwine are teaming up to host another Cheerwine-themed festival.

The free festival will be from 10 a.m. to 8 p.m. May 19 in downtown Salisbury.

Festivalgoers will have access to cold Cheerwine, live music, Southern food, Cheerwine merchandise, family activities, a beer garden and local crafts vendors.

“As Cheerwine’s hometown, Salisbury is thrilled to partner with the soft drink manufacturer on the second Cheerwine Festival, following the success of the 100th anniversary event in 2017,” said Mayor Al Heggins. “Cheerwine has been a staple in Salisbury homes since the beverage’s founding in 1917, and we look forward to its continued success in our community.”

In 2017, the brand commemorated its 100th birthday with its Centennial Celebration featuring live music and a barbecue contest. More than 30,000 people attended.

Created in 1917 by L.D. Peeler, the soft drink is known for its one-of-a-kind soft cherry flavor.

Owned by the Carolina Beverage Corp., the 101-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie is the current president and CEO.

More details about the festival will be available in coming weeks.